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About the Authors

Chuck Hemann

Chuck Hemann is currently Director of Analytics for WCG, a fully integrated communications agency working with the world’s leading companies in healthcare, consumer products and technology. 

Over the last seven years, Chuck has provided strategic counsel to clients on a variety of topics including digital analytics, measurement, online reputation, social media, investor relations and crisis communications. Prior to joining WCG, he was VP of Digital Analytics for Edelman Digital and VP of Digital Strategy and Analytics for Ogilvy Public Relations.

Chuck started his career working for Dix & Eaton, a full-service communications firm based in Cleveland, Ohio, where he was responsible for supplying research and information for all of the firm’s practice areas including media relations, marketing communications and investor relations. He also co-chaired the firm’s digital communications practice.

Chuck is a former Fellow of the Society for New Communications Research, a global, nonprofit research and education foundation think tank focused on the latest developments in media and communications. He is the former  co-organizer of the Social Media Business Summit Track at BlogWorld Expo, and a frequent speaker on the topics of influence, measurement and digital analytics.

Chuck’s past and present clients include Intel, Hershey’s, Michaels, Pfizer, Amgen, Merck, ConAgra, Dairy Management Institute, RIM, SAP and GSK.

Ken Burbary

Ken Burbary is currently the Chief Digital Officer for Campbell Ewald, a leading national advertising and marketing agency.

Over the past 18 years, Ken has served in various Digital leadership roles in the digital advertising and marketing industry, providing strategic and business counsel to fortune 500 brands in the areas of digital strategy, emerging media technologies, analytics and measurement, social business and mobile marketing.

Prior to joining CE, Ken was the Vice President, Group Director of Strategy & Analysis for Digitas, a global digital marketing agency, and Director of Digital and Social Advisory Services for Ernst & Young, a global management-consulting firm.  Ken is an active speaker on current digital and social media topics across the country, including Blogworld Expo, Social Media Club, Social Media Analytics Summit and more.

Ken’s past and present clients include Microsoft, Pfizer, Chevrolet, Home Depot, Comcast, Delta Airlines, American Express, Walgreens, Kraft, P&G and MillerCoors.